Oceans Design Group was asked to design marketing materials for The Standard Hotel in Miami. They wanted their new collateral to reflect their current brand guidelines. Oceans Design Group was up for the challenge! Many national companies and big corporations cannot change their brand identity because this will work against them and cause confusion to their customers or prospective customers. So as we designed their Postcards and Flyers, we followed their current brand guidelines very carefully. Brand guidelines can consist but are not limited to: the use of only certain fonts, the use of certain colors, the placement of images in the design’s layout and even the ratio of the text. Big brands and big companies will spend millions of dollars on Marketing throughout the their lifetime. When doing design work for them, you need to do research and make sure you are consistent with what their brand represents and follow their guideline rules. From time to time, even the large corporations need updating. But when you do a reBranding/ facelift to a Brand, you must be very careful to keep the integrity of their brand. Oceans Design Group has a lot of experience with the Hospitality Industry in designing Catalogs, Room Directories, Menus and Wine Lists, Websites, Marketing Collateral, Business Cards, Matchbooks, Postcards, Flyers and E-Flyers for many high-end hotels and restaurants in South Beach. We are proud to have worked with The Standard Hotel Miami and their Spa Membership Program to make sure that their new promotional materials were consistent to their current Brand Identity and Guidelines.
Oceans Design Group is located in South Beach (Miami Beach, FL 33139). We will help develop the best strategy for your corporate identity, we will assist you with branding/rebranding, we offer brand consulting and can update current logos and marketing materials so that you stay current with today’s trends, we also offer creative brain-storming and much more to help your brand stand out above your competition. For more info or to request a quote please feel free to email us at firstname.lastname@example.org. You may also visit us at www.oceansdesigngroup.com .